Product guide
Learn more about Persona's product and platform.
Verification Types
Accounts
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Accounts overview
What are Accounts? Accounts are a way to represent your individual users within Persona. An individual user may go through multiple flows...
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Information comparison and reverification with Accounts
Why use Accounts for information comparison or Reverification? When it comes to verifying the identity of an individual, it may not be en...
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Continuous Reports with Accounts
Accounts unlock the ability to run continuous reports on an Account over time. For example, you could run Watchlist and Sanctions Reports...
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PII and information storage with Accounts
By consolidating multiple Inquiries for given user in a single Account, you can search for all information collected over time as part of...
Inquiries
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Configuring your Theme
What is a Theme? A Theme defines the visual elements of your Persona flow (e.g. logo, colors, font, buttons, text) and can be customized ...
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In-flow customer support form
What is the in-flow support form? The in-flow support form is a widget that prompts an individual to submit a support ticket if they run ...
Workflows
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Workflows overview
About Workflows Workflows allow you to automate manual actions that are triggered by an event and based on a set of if / then conditions....
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Creating your Workflows
Creating your Workflows You can create a Workflow by going to the Workflows section of your Dashboard. On the top right side of the Work...
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Workflow events, conditions, and actions
Events, conditions, and actions that are supported by Workflows The following is a list of events, conditions, and actions we currently s...
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Custom Code overview
About Custom Code Our 2.0 release introduces a new step that allows users to implement custom JS logic directly within a Workflow. This f...
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Workflows FAQs
What happens if I set up a Workflow with multiple if / then conditions? The Workflow will process each IF / THEN condition sequentially. ...
Cases
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Cases overview
Cases Overview Cases allow your organization to easily organize and manage inquiries that need to be reviewed and resolved for various re...
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Case Template
Overview A case template is created based on the reason for the case and is customizable to your team's needs. You'll chose a specific n...
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Inquiry status and Cases
Cases will be directly tied to the status of the inquiry to help increase efficiency for your team so long as you build the supplementary...
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How to build your Cases Workflow
Building your workflow To ensure the above scenario occurs, you'll need to build a workflow that runs both on inquiry.complete and case.r...
Reports
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Bulk report creation
What is it? You can manually create reports in bulk by uploading a CSV of names, phone numbers, and other identifiers. You might want to ...
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Reports overview
Reports overview Persona offers many different reports to supplement information about an individual beyond what is submitted directly in...
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Watchlist Report
What is it? The Watchlist Report screens an individual across 1000+ global sanction, warning, fitness & probity, and PEP (politically exp...
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Adverse media report
The adverse media report screens an individual across a global database of 300+ million news articles to identify any negative or unfavor...
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Profile report
Using partial PII, the profile report allows customers to request more information about the identity of an individual from third-party v...
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Phone Risk Report
What is it? The Phone Risk Report assesses the fraud risk of a phone number and confirms its authenticity. The main use case for this rep...
Lists
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Lists overview
Overview of Lists With Lists, you can create lists of information and easily flag inquiries that match the information found on the list...
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Creating Lists
Why create a list? Lists are a great way to automate the process of tracking or flagging repeat information across inquiries. In the exam...
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List types
At the moment we support the following types of lists: IP address Government ID number For each List item, you will be asked to specify...
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Lists and Workflows
Using your Lists with your Workflows After you set up your List, you can use Workflows to automate actions and decisions (e.g. approve, d...
Team
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Managing users and user permissions
Adding Dashboard users You can add teammates to your Persona Dashboard with these simple steps. Use your login credentials (email addre...
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Logging in to the Persona Dashboard
Your Persona Dashboard is your central location for reviewing Inquiries, setting up automated decisioning rules, grabbing your API keys a...
Exports
Webhooks & Events
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Email notifications using Webhooks and Zapier
Using Webhooks + Zapier to create an Email Integration In the Persona dashboard, you can use a Webhook to have an email sent to you about...
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Slack notifications using webhooks and Zapier
Using webhooks + Zapier to create a Slack integration In the Persona dashboard, you can use a webhook to have a notification sent to you...