Product guide
Learn more about Persona's product and platform.
Verification Types
Accounts
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Accounts overview
What are Accounts? Accounts are a way to represent your individual users within Persona. An individual user may go through multiple flows...
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Information comparison and reverification with Accounts
Why use Accounts for information comparison or Reverification? When it comes to verifying the identity of an individual, it may not be en...
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Continuous Reports with Accounts
Accounts unlock the ability to run continuous reports on an Account over time. For example, you could run Watchlist and Sanctions Reports...
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PII and information storage with Accounts
By consolidating multiple Inquiries for given user in a single Account, you can search for all information collected over time as part of...
Inquiries
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Configuring your Theme
What is a Theme? A Theme defines the visual elements of your Persona flow (e.g. logo, colors, font, buttons, text) and can be customized ...
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In-flow customer support form
What is the in-flow support form? The in-flow support form is a widget that prompts an individual to submit a support ticket if they run ...
Workflows
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Workflows overview
About Workflows Workflows allow you to automate manual actions that are triggered by an event and based on a set of if / then conditions....
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Creating your Workflows
Creating your Workflows You can create a Workflow by going to the Workflows section of your Dashboard. On the top right side of the Work...
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Testing and auditing your Workflows
Testing and auditing your Workflows In order to make sure your Workflows operate as expected, users can leverage Rollouts, Output Step, a...
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Workflow events, conditions, and actions
Events, conditions, and actions that are supported by Workflows The following is a list of events, conditions, and actions we currently s...
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Custom Code overview
About Custom Code Our 2.0 release introduces a new step that allows users to implement custom JS logic directly within a Workflow. This f...
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Workflows FAQs
What happens if I set up a Workflow with multiple if / then conditions? The Workflow will process each IF / THEN condition sequentially. ...
Cases
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How to use Cases Checklist
Overview Within a Case template, you can create a custom checklist for agents to follow and complete when reviewing each case. Example us...
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Cases Statuses
Overview Case Statuses can be used to mirror your preferred workflow or your case management process. You can use default statuses or cre...
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Cases Actions
Overview Cases Actions are one-click macros that enable your team to automatically run an action for a given case. Case actions are built...
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Cases overview
Cases Overview Cases is an identity investigation center that enables you and your ops team to build a more robust and efficient review p...
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Cases Template
Overview A case template is created based on the reason for the case and is customizable to your team's needs. You'll chose a specific n...
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About Cases Analytics
Overview Cases Analytics allows you to gain visibility into your review team's productivity metrics and discover actionable insights to h...
Reports
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Politically Exposed Person Report
Description The Politically Exposed Person (aka PEP) report screens an individual to determine if they are an individual who is or has be...
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Crypto Address Watchlist Report
What is it? The Crypto Address Watchlist report flags any wallet addresses that might be sanctioned Why is this report valuable? Organiza...
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Bulk report creation
What is it? You can manually create reports in bulk by uploading a CSV of names, phone numbers, and other identifiers. You might want to ...
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Reports overview
Reports overview Persona offers many different reports to supplement information about an individual beyond what is submitted directly in...
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Watchlist Report
What is it? The Watchlist Report screens an individual across 1000+ global sanction, warning, fitness & probity, and PEP (politically exp...
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Adverse media report
The adverse media report screens an individual across a global database of 300+ million news articles to identify any negative or unfavor...
Lists
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Lists Overview
Lists allow you to easily flag Inquiries that match against the information found on the List. Examples: You can create a List called ...
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Lists and Workflows
Workflows are often used to make Lists more efficient, by automating actions, like adding items onto a list, and decision making. For ins...
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Creating Lists
Why create a list? Lists are a great way to automate the process of tracking or flagging repeat information across Inquiries. For example...
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List Types
You can create lists of various types, in order to filter inquiries by their different features or details. We currently support the foll...
Team
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Managing users and user permissions
Adding Dashboard users You can add teammates to your Persona Dashboard with these simple steps. Use your login credentials (email addre...
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Logging in to the Persona Dashboard
Your Persona Dashboard is your central location for reviewing Inquiries, setting up automated decisioning rules, grabbing your API keys a...
Exports
Webhooks & Events
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Email notifications using Webhooks and Zapier
Using Webhooks + Zapier to create an Email Integration In the Persona dashboard, you can use a Webhook to have an email sent to you about...
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Slack notifications using webhooks and Zapier
Using webhooks + Zapier to create a Slack integration In the Persona dashboard, you can use a webhook to have a notification sent to you...